what are you doing to be "green"?

by Julie Kang

Tuesday, July 21, 2009 08:28 PM

Are you driving a hybrid car? Are you using your own bags at the grocery store? Are you recycling?

Me? I proudly drive a Toyota Prius. That is my small contribution to the environment. Though I have to admit, my motivation for purchasing a Prius wasn’t entirely because of the environment. In California, if you drive a Prius or Honda Civic Hybrid, you qualify to obtain a sticker that allows you to drive in the carpool lane. For those who live in Los Angeles, this is a HUGE deal. Unfortunately, by the time I purchased my Prius, all of the stickers had been issued. I had a tantrum but I’m over it now.

I love the “green movement” for 2 reasons: 1) It makes some people extremely passionate about a specific cause that positively affects everyone; 2) It creates JOBS.

This week’s HeelsConnect Workingwoman, Diane MacEachern, the founder and CEO of Big Green Purse, perfectly exemplifies how pursuing a passion results in professional success. Diane is passionate about empowering women to use marketplace clout to protect the environment, and built a company to execute her passionate cause. She is truly an inspiration and a great role model.

Diane’s company transforms women’s environmental concerns into tangible improvements. She believes that women hold the key to helping our world to be more “green”. Why? Because of our purchasing power! Did you know that 70% – 80% of buying decisions in the U.S. are made by women? So it is no surprise that our purchasing behavior makes an enormous impact on the environment.

Diane took time out of her very busy schedule to share some of her wisdom with us...

We videotaped Diane answering the following questions. The videos will be posted in the next 2 blogs – a must watch for all women.

1)   How/why did you come up with the name Big Green Purse?
2)   Was there an epiphany moment that led you to becoming a “green” expert?
3)   When did you become more aware of the need for women, in particular, to lead the change to a clean and healthy environment?
4)   What are some of the immediate green changes that women can make in their lives?
5)   How did you start your companies?
6)   What were your greatest challenges and rewards in the beginning? And now?
7)   How do you see the green movement evolving in our daily lives?
8)   And the green movement industry in 5 – 10 years?
9)   For women interested in pursuing a career in this industry, what advice do you have?
10) Can you tell us about your book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, ?
11) From where do you draw your inspiration?

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