| "clean up your social media presence" |
| by Julie Kang |
| Tuesday, August 25, 2009 10:01 AM |
|
…is just one of the many valuable advices that Jennifer Folsom, the last HeelsConnect Workingwoman, provided. If you read “what’s your brand,” a blog that encouraged readers to question how their image was being perceived, you know that YOU are a BRAND. How are you going to position your brand? Positioning is critical to the success of any brand. Think about Apple. It positioned itself as a colorfully creative alternative to the “dull” PCs (I stick to my Thinkpad because I’m that not-so-creative PC user, but I admire the aesthetic appeal of a Mac). Brilliant strategy. It worked beautifully. Apple has an unmistakable brand identity among consumers. Do you? Does it matter? Only if you want to build a successful, lasting career. Otherwise, go ahead and post whatever your heart desires on Facebook and other social networking sites. I’m not suggesting that having a professional social media presence can secure you a job or advance your career. Sorry, it’s not that simple. What I am adamantly stating is that by posting a status such as “I’m bored at work” or posting pictures of you getting plastered at a bar may not be the best way to market your brand. Let me rephrase. It can ruin your chances if seen by the wrong person. The “wrong person” doesn’t have to be a recruiter or human resources manager; it can be a friend - the same friend who may not want to stick her neck out for you when you need her to refer you to a company. A friend recently mentioned that one of her Facebook contacts, an entrepreneur with his own company, posted that he hates dealing with clients. Hmmm, an entrepreneur who hates dealing with clients… Let me think. Do I want to be a client? Even if his service perfectly matches my needs, I don’t think I want to work with someone who is complaining about working with me. OK, maybe he was having a bad day. But that’s just it. He may very well have been, but he doesn’t have the luxury to take the statement back and say “Oh, I was just having a bad day.” It’s been posted in the public domain. Listen up ladies. You may be thinking ‘My Facebook friends are only personal friends so I don’t care.’ This is shortsighted thinking. You should leverage... Facebook, Linkedin, and other social networking sites for professional purposes. Companies, recruiters, potential referral sources peruse many social networking sites to recruit talent, and if you choose not to leverage this medium as a career advancer, your brand positioning will be far less competitive than those who do. Think of your Facebook profile page as your own website. Most companies – no matter what their business model is – have websites. Ultimately, a company’s website serves to promote the organization and enhance its brand. Duh, of course it should. Not so fast. Not always. Believe it or not, there are websites that are so poorly created they actually cheapen the companies’ brands. In that case, it’s better not to have a website. Same principle applies to you. That is how you should think of your social networking profile page: Your very own website to promote you. Enhance your brand – not tarnish it. Spend some time looking through other profile pages as if you are a potential recruiter. Ask yourself would I recruit this person? Then objectively look at your own page and ask the same question. Please This e-mail address is being protected from spambots. You need JavaScript enabled to view it with your thoughts.
Set as favorite
Bookmark
Email This
Comments (18)
  written by birkenstock, June 13, 2010
We are proud to offer Birkenstock shoes, Birkenstock sandals and clogs. Slip on the Birkenstock Gizeh and experience the style and comfort of Birkenstocks. The birkenstock upper is made of acrylic and polyamide felt fibers to create a soft fabric that looks and feels like leather or nubuck; Slip-on styling; Suede-lined cork footbed offers excellent arch support, a deep heel cup and roomy toe box and molds to the shape of each individual’s foot. Flexible and lightweight EVA outsole is durable and shock-resisting.
 written by ugg boots, July 19, 2010
Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum!
http://www.nikemaxsale.com/air-max-running.html
 written by vibram five fingers, July 27, 2010
Your friend recently mentioned that one of her Facebook contacts, an entrepreneur with his own company, posted that he hates dealing with clients. I across the same thing.
 written by Christian Louboutin Shoes, July 27, 2010
Believe it or not, there are websites that are so poorly created they actually cheapen the companies’ brands. In that case, it’s better not to have a website. Same principle applies to you.
 written by mac cosmetics, July 28, 2010 Moncler Gamme Bleu is the Thom Browne and the Italian sportswear brand Moncler to design the senior men's brand.It was launched in 2009 winter and get great success. This quarter release Moncler Gamme Bleu fashion choice in a host indoor cycling stadium which fits well the theme of the season - cycling.
 written by coach handbags, August 09, 2010
I want to work with someone who is complaining about working with me. OK, maybe he was having a bad day. But that’s just it.
 written by Tiffany Jewelry, August 12, 2010
Thank you for sharing, you're right, you're just for me is very useful. I really like your post.
written by Manolo blahnik, August 15, 2010
Manolo blahnik pay special attention to the woman put his shoes on the attitude of the beautiful appearance shoes, but still very exquisite heels on line, Manolo shoes will immediately make feet become elegant small.Most marriages don't last long, Manolo can with you forever.
 written by vibram fivefingers, August 18, 2010
vibram fivefingers hot sale. you will find vibram five fingers at our website.welcome to place an order of fivefingers shoes. http://www.shoeinstore.com
 written by fivefingers, August 19, 2010
These Vibram FiveFingers creation Vibram Five Fingers of the
written by fivefingers, August 19, 2010
Gucci wallets sportswear Gucci handbags rivalry,
written by fivefingers, August 19, 2010
the adidas shoes two Adidas superstar Gucci Belt
written by fivefingers, August 19, 2010
Adidas Originals companies Adidas Running are at raising
written by fivefingers, August 19, 2010
for the ugg sheepskin Peace UGG Bailey Button One
 written by Rosetta stone, August 25, 2010  Life is a learning process.Using Rosetta Stone, not only learning the syntax and vocabulary,but also form their own language learning, language learning in any environment and at any time boost. Students in the same session as in the situation with their own sentence to learn how to identify, association, deductive and inductive skills to learn the language, not dependent on translation and memory. Students have started using these methods. Even if not familiar with the syntax will find out unfamiliar words using context, meaning, identify root, infer meaning.
Write comment
|
Subscribe to this comment's feed
